did you see doug in the superbowl? sorta?
Los Angeles is a city of opportunity! He went from playing a banjo that wouldnt hold a tune in San Francisco to playing in the largest sporting event in America. Did anyone hear what team he was on? What’s that? Not on a team, on a commercial? Oh. Okay. A Superbowl commercial is like the superbowl of commercials though, right? So we’re still excited, right?
After watching the commercial I gave Douglas a call and we talked about it.
MRIP: Has anyone stopped you and recognized you?
Doug: This Mexican lady I was serving asked if she saw me on the Superbowl, but later she found some of my hair in her casserole so it kinda took a little glamour off the moment.
MRIP: Your hair in her casserole?
Dougy: My hair’s gotta be in a ton of these entrees.
MRIP: Where you working?
Doogles: 11 to 2 Thursday and Friday at Rocket Pizza. Right downtown where we went to that bar.
MRIP: So you didn’t get rich off the thing?
Dr. Doogies: I don’t have any control, neither does the agency, it just depends on how much airtime it gets. So to have a complete LA experience I’m a server . Needs me some walkin’ around money.
MRIP: Where are you now?
Chug-a-lug-Doug: In traffic coming back from Santa Monica. Had an audition with Austin…some guy kicks a box of chicken strips out of our hands and yells, “CHICKEN COPS!” I didn’t feel good about it. Frankly, I felt sickened.
MRIP: This is the first thing you’ve been in that got airtime. Give us some behind the scenes details.
Purple Hayes: In the description of the character there’s backstory that I’m a team mascot going off to college. That was my motivation, but all that stuff gets lost. I had a 6 am call time – luckily it was ten minutes from my house, over in South Pasadena. Ate egg muffins in a trailer. Spent 2 hours in a wardrobe fitting. I was wearing pants a stylist chose for me that the world will never see.
I like the added effect of the mascot head on the roof of the car. I wouldn’t have looked for it unless I knew what his character was supposed to be. Should there be cliff notes for commercials so we have a complete understanding of the motivations for the actors?
Or can you just put a big haired 30ish kid in an old toyota and have him back out of a driveway and everyone gets the picture?
Comment by al — February 9, 2012 @ 11:02 pm
I think what you’re looking for, Al, will be included on the DVD release, just look for the bonus feature with director’s commentary. Pretty funny that they go to all that trouble to lay out a back story that’s almost completely lost in the final cut. I suppose if the production team cranks out a really kick-ass commercial, people will see it enough to pull out the subtle background hints? Or maybe our subconscious just knows this stuff instantly and doesn’t bother to tell the conscious mind anything other than “I want that” or “I relate to that brand message”.
Comment by lyle_s — February 10, 2012 @ 10:16 am
Doug plays Soccer?
Comment by kent — February 11, 2012 @ 4:46 am
Cool! I have no tv, and i live in Africa, and thanks to MRIP, I’m stoked that mr Doug’s in this ad! So happy to have discovered this blog back in your beekeeping days Jon Rolston. Good to see your writing again. Hang in there Dugg!
Comment by jbaymike — February 13, 2012 @ 8:28 am
Thanks!
Comment by Rolston — February 15, 2012 @ 10:31 am